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A backlink checker is a key SEO tool. It shows who links to your site and your competitors'. It also checks the quality and authority of these links. Backlinks are crucial for ranking well in search engines.
With a reliable backlink checker, you can analyze competitors, find link-building chances, and remove bad links.
Backlinks are like votes of confidence from one site to another. When big sites link to your content, it tells search engines you're trustworthy and relevant. Good backlinks can:
Boost your keyword rankings
Bring more visitors to your site
Make your domain more authoritative
Show your content to more people
But not all backlinks are the same. Quality is more important than quantity.
The best backlink checkers scan billions of pages and update their data often. Look for:
Regular updates to their backlink index
Separation of fresh and old links
How often and deeply they crawl
Choose tools that give accurate scores for authority. Look at:
The number and quality of referring domains
How relevant and dofollow/nofollow the links are
The traffic from the linking pages
See how other sites link to you or your competitors:
Spot over-optimized anchor texts
Find spammy patterns
Check branded vs. keyword-rich anchors
Get into the details of:
Unique referring domains
Country-level breakdown
Diversity in top-level domains (TLDs)
Government, educational, and high-authority sources
Check out your competitors' backlinks to learn:
Who links to them
Which pages get the most links
New and lost links over time
Find gaps in your backlink profile and get ideas from competitors. Target:
Guest post sites
Resource pages
Influencers and niche directories
Backlink checker tools help spot harmful links that can hurt your rankings. Look for:
Spam score detection
Tools to generate disavow files
Manual review options
Enter the target URL or domain
Analyze the total number of backlinks and referring domains
Filter backlinks by:
Language
Link type (dofollow/nofollow)
Platform (blogs, forums, news sites)
Sort by domain authority or traffic
Export data for outreach or cleanup
Metric | Description | Why It Matters |
---|---|---|
Referring Domains | Unique sites linking to you | More referring domains generally mean better authority |
Domain Rating (DR) | Authority score of the domain | Indicates link power and trust |
Anchor Text | Text used to link to your page | Helps detect unnatural link patterns |
Link Type | Dofollow/Nofollow | Dofollow passes SEO juice |
Lost/New Links | Backlinks gained or lost | Track link-building campaign effectiveness |
IP Diversity | Number of unique IPs linking | High IP diversity indicates natural link growth |
Tool | Strengths | Weaknesses |
---|---|---|
Ahrefs | Massive database, fast, detailed filters | Expensive for beginners |
SEMrush | All-in-one SEO suite, user-friendly UI | Fewer backlink details than Ahrefs |
Moz Link Explorer | Easy-to-understand metrics, free version | Smaller index |
Majestic | Historical index, Trust Flow/Citation Flow | Outdated interface |
Ubersuggest | Affordable, beginner-friendly | Limited index size |
Real-Time Indexing with hourly updates
AI-Powered Spam Detection to auto-flag toxic links
Smart Link Gap Analysis to discover missed backlink opportunities
White-Label Reports for agencies and SEO freelancers
Intuitive Dashboards with drag-and-drop filters and visual graphs
Plan | Features | Price/Month |
---|---|---|
Free | 5 backlink lookups/day, 100 links/report | $0 |
Pro | Unlimited searches, export options, alerts | $49 |
Agency | Multi-user, white-label, API access | $199 |
A: Check them weekly for active campaigns. For maintenance, do it monthly.
A: Yes. Save spammy backlinks in a .txt file. Then, submit it through Google Search Console.
A: Dofollow links help with SEO. Nofollow links don't, but they still bring visitors.
A: Create content worth linking to. Do guest posts. Also, share your work with journalists, bloggers, and influencers.
Backlinks boost your online presence. A good backlink checker helps you rank higher on Google. It beats competitors and builds lasting authority.
Want to analyze your backlinks and beat the competition? Start now.
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